What's this site about?

While the majority of traders hope to make a profit trading options, we take a more business like approach and hope has nothing to do with it. Trading options to us is entrepreneurial. We take advantage of market opportunities, build positions, manage a portfolio and generate profits trading options based on:

1) fundamental business principles and
2) market truths

We are not investment advisors or financial planners, we are retail investors like you. We do not not manage money and we do not make recommends on any stock or option investment. We trade our own accounts. Our purpose for establishing this website is to provide education to retail investors like us who want a smarter, simpler, less stressful and more profitable way to trade even with limited capital.

Business Principles:

We pursue opportunities in the market and then manage those opportunities based on the numbers. All successful businesses manage their activities based on certain 'numbers': key ratios, profit and loss, conversions, overhead and more. That's what we do: manage our investment business 'by the numbers'.

When a number is 'off' we dig deeper into our business activities to see where the problem lies and make adjustments to our portfolio so that we generate the maximum amount of profits for the capital we invest, just like any good and successful business. The only thing that matters in business is ROI (return on investment). In our type of business, we regard ROM (return on margin) as our ultimate goal. That is the name of the game and we never deviate from it becuase the numbers never lie.

The Only Truths of the Market:

For stocks there is only ONE Absolute Truth:

1) All stocks fluctuate in price.

For options there are only TWO Absolute Truths:

1) All options fluctuate in price.
2) All options expire.

The top traders in the world learn to respect these rules because they are the only truths of the market.

You might think there are other truths but there aren't - everything you hear about the market outside these 2 rules is hearsay, opinion, commentary and even complete fantasy.

We are investing as entrepreneurs - we watch for opportunities, create a plan for trading activities based on solid business principles, plot our expected ROM (return on margin) and then manage those trades by the numbers.

How Do We Trade This Information?

We take these Market Truths and design a trading strategy which means taking advantage of market opportunities and building positions and portfolios around them. As we know it's impossible to predict the future. The market can be irrational and cause large losses at times for the average retail investor. So instead of predicting market behavior we create"fluid" positions that are managed and adjusted according to market conditions so that we are always allocating capital as new opportunities present themselves. The one art most retail investors are not taught is how to adjust positions once they are placed. Learning the art of adjusting trades is the insiders edges over retail investors- but not any longer. Once you learn how to adjust a trade so that it makes money (instead of losing money) you will be amazed at the results.

All businesses have risks. In this business there are 4 risks but the risks can be managed. And, it takes 15 minutes - sometimes less - a day to manage these types of positions.

If you're interested in learning more about how we trade as a business and get information on a home study course we are developing just watch this video - no email address or registration is required. We will provide free videos on an occasional basis so if you're interested in getting notified when they are available sign up above for our updates list.